What you'll learn.
Best tools to use
Discover the right tools to use for what you want to build. We make sure you don't waste time learning something irrelevant.
Build better, faster
Learn how to speak to AI so it can build your ideas in hours or days, not weeks or months.
Share your apps
Deploy your apps on the internet to share with friends, family and customers.
Connect to APIs
Connect your app to services like ChatGPT, Google and Stripe to generate content, handle signups and take payments.
Why this course.
For all levels
Whether you’re a complete beginner or already have some experience, this course is designed to provide value for everyone.
Easy to understand
No confusing terms or technical talk — just straightforward advice you can use right away.
Build your ideas
We show you how to build the ideas you've had and join a community of other people building theirs alongside you.
Learn at your own pace
Enjoy lifetime access to the course, so you can learn whenever it’s convenient for you.
What will you build?
Micro apps
Get up and running in minutes with micro-apps that solve problems in the moment for you
Chrome Extensions
Save yourself time with easy-to-build Chrome Extensions to use while browsing the internet
Web apps
Build apps and tools for the web and host them on real links you can share
iPhone and Mac app
Build apps and have them on your phone to test out and show people
Apple Xcode & Developer Account required (~$99/yr)
What will you get?
You'll receive 5+ hours of videos in short, easy-to-watch episodes.
With lifetime updates, of course.
Watch on your own time, around your schedule – and receive updates for free.
Come together with other people to connect, collaborate and build together.
Start Easy. Build up.
Follow the same process we did to go from building mini apps to complex ones.
Start from zero and see what you can make.
Hear from people who have joined our sessions, read our newsletter and taken our course.
Jos S.
Consultant
I saw a lot of people on Twitter/X talking about AI and building products but I wondered how much of it was legit and how much was just hype. James walked me through building a bunch of apps and I'm ready to start building my own now.
Built an app for generating music video shoot ideas.
Tahi G.
Designer
Every week James is sharing new tools and workflows to build apps, it's saved me weeks of research and experimentation. Highly recommend for anyone getting started with AI.
Built an app and online products for startups to develop their brand voice.
Jordan G.
Software Engineer
I feel like I was slightly behind with using AI tools, but James kept pushing me to try them out and I'm definitely working faster than ever. I feel like I now have a team of engineers working alongside me haha. James breaks down AI and concepts around it into simple, easy-to-understand concepts which I think a lot of non-technical people would benefit from, and he's great at getting you excited about the possibilities of AI and what you could build with it.
Built an app to learn languages faster using topics you're interested in with AI.
Sade T.
Designer
James has essentially opened a whole new world for people who don't code. It can be intimidating to learn new programs but James makes it super easy for anyone to understand. His knowledge within AI and curiosity to know more means he’s always sharing the most up to date information which is so important in a space that moves so fast!
Built an app to rate and give feedback on client's websites.
Joe P.
Founder
I've been sitting on this idea for years and with these tools I'm finally able to build and share it, and see real people using it. The speed at which I can hack something together in a weekend and post it online for people to use makes it so fun to build.
Built an app for people to share and rate each other's outfits.
Fred R.
Videographer
I feel like I'm years ahead of other people in my industry just by understanding how AI works and how I can use it in my workflows. There are barely any videographers using AI but as a freelancer I've saved myself a tonne of time and money by building mini tools for my own business.
Built an app for generating high-resolution studio setup images using AI.
Amile I.
Doctor
I've experimented with building my own apps but I always got hung up on not being able to make them look how I wanted. James teaches from a design-focused perspective so the apps not only work but look beautiful too.
Built an app for learning Hausa – Nigeria's fourth most spoken language.
Curtis G.
Marketer
Having recently moved to an AI team at work the course came at exactly the right time. I've watched all the videos and attended the live sessions and it's safe to say James knows his stuff. It feels great to be able to build things on my own and they love me at work!
Built an app for ideating marketing ideas internally at work.
Luke F.
Filmmaker
This was really cool! I got Claude to build me some writing tools while I was watching along. I hadn't really thought of building apps myself before, I've messed around in Figma designing but building apps is totally new to me.
Built an app for Screenwriters to write better scripts using AI.
BEST FOR BEGINNERS
Learn
Get started with AI building
$75
$49
$79
One-time fee
5+ hours of videos
Learn to build your ideas
Lifetime access + updates
Bonus
Paid Substack Subscription
Perfect if you're just getting started and looking to experiment with AI building
RECOMMENDED
Build
Bring your AI project to life with expert guidance and advice
$75
$149
$199
One-time fee
Everything in Learn, plus
Access to community of builders
Live Q&A and building sessions
Access to library of templates
SOON
Start building your ideas, network with a community and get dedicated 1:1 advice
BUSINESS + ENTERPRISE
Scale
Empower your team and elevate your business with AI solutions
Contact to Discuss
Everything in Build, plus
In-house talks, workshops or speaking engagements for your team
10 course licenses for your team (bulk discount for additional licenses)
Consulting for your internal or client projects
Tailored workshop content and AI strategies for your organisation
Priority email and phone support
Get your team excited about building with AI and empower them to build
James is the founder of creative studio OCTOBER – which helps founders, startups and VCs build best-in-class products and raise investment. He's helped companies raise over $150m+.
Hi, I'm James!
Designer, Photographer and AI Builder
I've been designing and building things on the internet for 10+ years, and teaching on the internet for the last five, and in that time I've had hundreds of ideas for apps. Unfortunately not being able to code had always held me back and stopped me from building my ideas.
With AI this is no longer the case.
I've spent months experimenting, testing out new tools, joining classes, building apps, breaking apps, talking to developers and engineers, hosting classes, writing newsletters and have built everything from Basic Chrome Extensions to iPhone and Mac apps connected to databases, ChatGPT, and Stripe for Payments.
Let me show you how to build the app ideas you've always had.
Organisations I've taught or spoken at
